Methods
Nine methods the platform is being designed to support. Not all are ready. If one of these is what you need next, tell us and it shapes the build order.
METHOD 01
One respondent, one moderator, enough time to get past the rehearsed answer.
AnswersWhy do they choose what they choose, and what would make them stop?
Intended outputTranscripts, highlight reels, thematic analysis, verbatim evidence.
METHOD 02
Structured questions at scale across geographies and segments, with clean quotas.
AnswersHow many, how often, and how does behaviour differ by segment?
Intended outputWeighted data tables, segment cuts, cross-tabs, topline report.
METHOD 03
Show the cut, the still or the script and measure what actually lands.
AnswersDoes the work communicate what we intended, and to whom?
Intended outputRecall, comprehension, brand linkage, second-by-second attention.
METHOD 04
Put an early idea in front of buyers before the investment is committed.
AnswersWhich version is worth building, and what has to change first?
Intended outputVariant comparison, purchase intent, diagnostic feedback per element.
METHOD 05
Awareness, associations and positioning, measured over time rather than once.
AnswersWhat do we stand for in their head, and is that what we intended?
Intended outputFunnel metrics, association maps, competitive benchmarks, wave-on-wave movement.
METHOD 06
Where you sit in the category relative to everyone else, in the buyer's terms.
AnswersWhat space can we credibly own that nobody else has claimed?
Intended outputPositioning maps, whitespace analysis, message testing.
METHOD 07
Watch real users move through a live product or prototype.
AnswersWhere do people get stuck, and what did they expect instead?
Intended outputTask success rates, friction points, session recordings, prioritised fixes.
METHOD 08
Shelf standout, legibility, claim hierarchy and hand feel, against the competitive set.
AnswersDoes it get picked up, and does it say the right thing once it is?
Intended outputFindability scores, preference ranking, claim comprehension, shelf simulation.
METHOD 09
Who your buyers actually are, and what they will pay.
AnswersWhich segments are worth pursuing, and at what price?
Intended outputSegment profiles, sizing, price sensitivity curves, willingness-to-pay bands.
SHAPE THE BUILD
We are deciding what to build next based on what research teams are actually blocked on. Tell us the decision in front of you and it feeds directly into the roadmap.
Engagement models
The plan is one platform underneath all three, with the difference being how much of it your team touches. Self-serve comes last, since it needs the platform finished.
SELF-SERVE
You design, moderate and analyse; we supply the platform, panel and recruitment underneath. This one needs the platform complete, so it arrives last.
MANAGED
Our researchers take fieldwork and logistics; your team keeps design and interpretation. This is where early access starts.
FULL SERVICE
Brief in, report out. Available first, because it leans on people rather than on software that is still being written.
Coverage
Consumer studies need volume and diversity. B2B studies need the specific person with the specific job title who signs off. The panel is being recruited for both, consumer first.
Get involved early
Send the brief or just the question. We will tell you honestly whether we can run it today, and what it would take if not.