About
EQLOV started in Mumbai, out of the specific frustration of running good research through bad infrastructure. We are early, and saying so.
Our story
Primary research in India has never lacked skill. What it lacked was connective tissue. A study would start in one tool, get recruited in a spreadsheet, scheduled over email, moderated somewhere else, transcribed by a vendor, and analysed in a deck built from scratch.
Every handoff cost days. Worse, every handoff lost context. By the time a finding reached the person making the decision, the reasoning behind it had been compressed into a bullet point, and the moment a respondent actually said it was three tools away.
EQLOV is being built to close that distance: one platform where the study is designed, the people are found, the sessions happen, and the evidence stays attached to the conclusion all the way to the boardroom. That is the goal, and we are partway there.
THE FRUSTRATION
Years of running fieldwork across disconnected systems, watching good insight decay in transit between them.
THE DECISION
Rather than another survey tool, a platform that holds the whole cycle, with the panel built into it rather than bolted on.
THE PANEL
Recruiting and verifying a pan-India panel in-house, because sample quality is the one thing no amount of software can fix downstream.
TODAY
Modules being written, panel being recruited, and early projects run by hand while the software catches up.
The team
Three of us. Small enough that the person who scopes your study is the person who runs it.
Founder
A consumer research professional with a background in qualitative research and brand planning. PGPM in Marketing from S.P. Jain Institute of Management and Research, with prior roles at Dragonfly Market Research, Kalpataru and Ogilvy & Mather.
Growth Strategist
Leads growth and client development, translating what buyers are trying to decide into the study that answers it.
Full Stack Developer
Builds and maintains the platform, from the survey engine through to the transcription and export layers.
Values
Commitments we are building the company around, written down early so they are harder to quietly drop later.
VALUE 01
Every finding we present links back to the respondent and the moment. If we cannot show you where a conclusion came from, we do not present it as one.
VALUE 02
If a sample is not feasible, a timeline is not real, or a method will not answer the question asked, we say so before the project starts rather than after.
VALUE 03
Informed consent, fair incentives paid on time, and no dark patterns in a screener. The people who give us their time are the reason any of this works.
VALUE 04
Speed comes from removing handoffs, not from skipping quality checks. Where those conflict, the checks win and we renegotiate the date.
VALUE 05
Research that only the researcher can navigate is research that dies in a folder. Everything we build assumes six people will need to use it.
VALUE 06
Fieldwork that understands tier-3 India, held to the methodological and privacy standards of any international research buyer.
Work with us
We are looking for research teams willing to use something unfinished and tell us where it breaks. In exchange you shape what gets built next.