Check 01
Identity
Contact details and identity confirmed at sign-up. One person, one profile, no duplicates across the panel.
The panel
The panel we are
building now.
A study is only as good as the person in the chair, which is why we are recruiting and verifying our own respondents rather than buying a list. Recruitment is underway. The four checks below are the process every respondent will pass.
Panel build status
RecruitingCurrent status
28States and UTs targeted
8Languages targeted
4Verification checks
Where this actually stands: recruitment is active and coverage is uneven. We will tell you plainly whether your sample is reachable today rather than quote a headline panel figure.
Verification
Four checks every
respondent will pass.
Professional respondents are the quiet tax on bad research. This is the process we are building to keep them out.
Check 02
Profile accuracy
Demographic and category claims cross-checked against prior responses. Inconsistencies flag the profile for review.
Check 03
Screening integrity
Trap questions and speed checks in every screener. Straight-lining and rushed completes are removed before they enter your sample.
Check 04
Participation history
Cooling-off periods between studies and category exclusions, so nobody arrives with a rehearsed answer about your product.
Recruitment operations
Recruitment is a logistics
problem. We intend to own it.
The parts that eat a field manager's week are the parts we are automating. Some of this runs manually today while the software catches up, which is fine: the work still gets done.
Recruiting and quotas
Screening criteria to confirmed respondents, with quota progress visible while the field is still open.
Invites and reminders
Scheduled invitations, confirmations and nudges. Fewer no-shows without anyone chasing.
Bookings and calendars
Multiple time slots per respondent, moderator calendars in sync, reschedules handled in the platform.
Incentives
Rates set, payouts triggered on completion, records kept for your finance team.
Coverage
Who we can reach.
Coverage below is what we are building toward, not what is complete. Unusual profiles get recruited fresh, which we are doing for most projects at this stage anyway.
GEOGRAPHY
Metro to tier-3
Coverage across 28 states and union territories, with genuine depth outside the top eight cities.
LANGUAGE
Eight fieldwork languages
Native moderators, translated stimulus and transcripts delivered in English alongside the original.
CONSUMER
Category and behaviour
Screened on purchase behaviour, usage frequency, life stage and household composition.
BUSINESS
Role and seniority
B2B respondents verified on function, decision authority, company size and industry.
Feasibility
Send us the profile.
We will tell you if it is reachable.
Describe the respondent you need and the sample size. You get a straight answer on feasibility and timeline given where recruitment actually is today, including when the honest answer is not yet.